KRAFT SINGLES

“Unmistakeable American”

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In March of 2017, I participated in the One Club's annual Creative Boot Camp in Chicago. My team and I were assigned the task of creating an advertising campaign for Kraft Singles in three days. 


We created “Unmistakeable American” a campaign that highlighted diversity in America and reminded mom's that only Kraft can give them the classic American taste and unmistakably creamy melt.