Airbnb

AIRBNB MEDIA PLAN 


In the winter of 2018, I took a media planning class. My team and I were tasked to develop a media plan for Airbnb. We analyzed Airbnb’s current expenditure in compression to their competitors and analyzed syndicated data on target audiences to recommend a comprehensive media plan. 
 

  • Grey LinkedIn Icon
  • Grey Instagram Icon
  • Grey Facebook Icon
  • Grey Twitter Icon